Salman Khan replaces Priyanka Chopra, becomes new brand ambassador of Appy Fizz

With a huge number of celebrity associations, 2018 can be rightly classified as the year of partnerships. Joining the bandwagon is superstar Salman Khan, who becomes the new face of the brand Appy Fizz.

The beverage company Parle Agro has announced Bollywood actor Salman Khan as the new ambassador of its brand Appy Fizz as it aims to further strengthen the brands connect with millions of consumers across India.

Khan is reportedly to feature in the new #FeelTheFizz campaign for the soft-drink brand. The brand association is a part of Fizz’s strategic large-scale marketing investments.

Bhai’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far reaching impact and recall for the brand.

Khan replaces actor Priyanka Chopra who became the face of Appy Fizz during its 2016 brand revamp. She appeared in a television campaign unveiling the new bottle design and positioning the brand as a bold, edgy drink. Before Chopra, it was endorsed by actor Saif Ali Khan.

Speaking about the collaboration, Khan said, “I am delighted to come on board as the brand ambassador for Appy Fizz. With the exciting new campaign, I am positive the fans and the brand’s consumers will Feel the Fizz!”.

Since its launch in 2005, the Rs 650-crore brand, which aims to be Rs 4,000 crore has been a market leader in the category of fruit + fizz drinks. The brand’s recent association with Bigg Boss season 11 met with huge success, when Parle Agro unveiled a special edition Appy Fizz PET bottle along with the show, giving fans an exclusive chance to meet their hero.

Commenting on the association, Nadia Chauhan, Joint MD and CMO, Parle Agro, said, “Appy Fizz has established a strong foothold in the market over the years and with this collaboration, we want to further build the brand through aggressive marketing initiatives. Salman Khan’s magnetic personality seamlessly reflects the brand’s identity and with his popularity along with the power of Appy Fizz, we aim to make this brand a household name.”

With this development, the Kick-actor is the newest addition to the existing list of A-listers as the face of a Parle Agro. Alia Bhatt is presently associated as the brand ambassador for Frooti and its variants and Tollywood superstar Allu Arjun for Frooti in South India.

Khan will feature in an exciting new Appy Fizz TVC supported by a multi-media campaign which will be rolled out this summer.

Apart from Appy, Frooti and Bailley, it also sells jeera masala soda Dhishoom, flavoured carbonated drink Frio and carbonated coffee beverage Café Cuba.