Sainsbury’s has teamed up with eOne, BookTrust and Penguin Random House for an exclusive Peppa Pig book to be sold in its stores.
The interactive story book titled Shop with Peppa will see the popular pre-school character complete a series of day-to-day activities, it has been reported.
The activity forms part of a broader alliance for the Sainsbury’s Children’s Book Awards which is held in partnership with literacy charity BookTrust in August.
Pete Selby, head of books and music at Sainsbury’s, said: “We’re delighted to have commissioned this exclusive book with our partners BookTrust, eOne and Penguin Random House to help to shine a light on how important it is for young children to be reading and enjoying the fun of a story.”
Peppa Pig costume character appearances at selected Sainsbury’s stores will help to back the initiative.
