Inspired by the classic children’s book The Very Hungry Caterpillar, Sainsbury’s, the U.K. retailer has launched a new line of babywear.
And for this deal to materialize, Rocket Licensing, the brand’s U.K. licensing agent alongwith the brand’s global licensing agency The Joester Loria Group brokered the deal.
The new collection, designed for children right from newborn to 12 months features a number of Hungry Caterpillar imagery on merchandises including sleepsuits, rompers, towels and more.
The Hungry Caterpillar babywear collection is currently available at Sainsbury’s stores throughout the U.K. as well as online at Sainsburys.com.
