Sabyasachi x H&M collection will hit the stores on Aug 12
Renowned designer Sabyasachi has partnered with Swedish fast-fashion brand H&M to launch a brand-new collection “Wanderlust.” The collection would showcase classical Indian silhouettes and rich hand-crafted textile that Sabyasachi specializes in. Fans could purchase the pieces in this collection from selected H&M stores from the 12th of August onwards. The designs are available in mint colors and have light floral patterns on them. The collection starts from Rs 799 and ranges to Rs 9,999.
“I am happy to announce the new date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide,” PTI quoted Sabyasachi as saying.
The ‘Wanderlust’ collection will have around 65-70 articles and will be available globally, post the 12th of August. The capsule will offer casual sophistication to everyday fashion in an understated, yet glamorous way. While everyone on social media has gone gaga over the collection, there has been some criticism from well-meaning influencers, as H&M is known for engaging in unethical mass production practices.
Mukherjee however is a big advocate of sustainability, he defended the said accusations by stating, “With sustainability, there is an onus on production and on consumers. This collection is about wearable clothing that is classic and affordable. We are willing to take the onus.”
The line has taken inspiration from all his couture trademarks, such as the royal Bengal tiger. There is a variety of fashion options for both men and women in this collection this includes jewelry, sunglasses, accessories, and more. As part of the tie-up, H&M will be launching sarees for the first time in the market, designed only for customers based in India.
While the collection has rich ethnic designs it is still appealing to an international audience. Made for the world’s netizens, it’s also aptly timed, as Sabyasachi has his eyes on the global market and the site for his flagship store in New York has already been found.
Maria Gemzell, Head of New Development, H&M while talking about the collaboration said, “Our collaboration with Sabyasachi is the latest in the list of blockbuster global partnerships. We look at renowned designers in order to bring habitually inaccessible, made-to-measure, rare and costly creations to the masses,” she went on to add, “We chose Sabyasachi for a designer collaboration because he is the undisputed master of Indian couture,”
Wanderlust will be live in 17 other countries, including the US, Britain, and Japan. It will also e-tail on Myntra and 48 international markets on hm.com.
