Following the recent U.K. premiere of Power Rangers Ninja Steel, the 24th season of the iconic TV series and before the franchise’s 25th anniversary, Saban Brands has shared details of its Power Rangers continued EMEA expansion that is being fuelled by new content, fresh product lines, engaging retail initiatives and comprehensive marketing activity.
Following the March 2017 release of the feature film Saban’s Power Rangers with Lionsgate, Saban Brands is bringing fresh content to its U.K. fans with the TV series’ 24th season, Power Rangers Ninja Steel that premiered in August and is currently rolling-out across EMEA.
New broadcast partners continue to come on board and this year Saban Brands has welcomed Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece) and London Live (UK) to its expanding line-up.
Saban’s Power Rangers is a top boys action brand in the U.K. and to support the new TV episodes, Saban Brands and longstanding toy partner Bandai are teaming with major retailers across EMEA who are lining-up to stock the Ninja Steel products and proactively supporting the launch.
To generate excitement in France, hypermarket Auchan and toy specialist JouéClub will host Power Rangers meet and greet events.
In addition, JouéClub will have flagship window displays and will be promoting their activity through radio advertisements.
Saban’s Power Rangers partners continue to be attracted to the broad EMEA licensing programme that now boasts almost 50 licensees.
Bandai has launched a brand new Ninja Steel line of action figure and role-play toys. New additions to Saban Brands’ line-up include Sambro for backpacks/arts & crafts, IMC for RC and electronic toys, as well as Tech 4 Kids for ‘Mashems’ and ‘Blastems’.
Alongside these deals, Saban Brands has recently renewed its long-standing partnerships with Rubies (dress-up) and AFG Media (Morphsuits) and continues to see significant growth with apparel partner Smith and Brooks.
In June last, Saban Brands launched a successful DTR deal with UK retail giant Tesco, that saw a range of personalised gifting items including stationery, drink bottles, phone cases and much more launch online that fans can customise with their name.
