Knitwear brand Rupa & Company that is into making of innerwear, casual wear, thermal wear and sleep wear for men, women & kids, has picked up Creativeland Asia as its creative partner.
As part of the terms, Creativeland will be responsible for creative communication strategy, planning and execution of 6 brands of Rupa viz Frontline, Euro, Thermocot, Bumchums, Torrido and Jon.
In a press release, Mukesh Agarwal, whole-time director, Rupa & Company said, “We have ambitious growth plans and believe that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and the category and have a proven track record of creating remarkable campaigns and out of the box communication for their clients.”
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia Group observed, “It is always exciting to work with legacy brands and family owned businesses in India. They are extremely grounded, instinctive and decisive. I look forward to a strong relationship with the House of Rupa and hope to create some magic together.”
