Rowing Blazers continues its partnership with French children’s book character, Babar for a Ski-Inspired Capsule
ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE
Rowing Blazers has teamed up once again with Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live action content, and The Clifford Ross Company, to deliver another collection of distinctive pieces featuring the legendary literary character Babar for the winter season: a ski-inspired capsule inspired by the 1966 book Babar Fait du Ski.
Since Babar first took to the slopes in Babar Fait du Ski, his alpine adventures have captivated many over the years. The book’s illustrations, along with Babar’s own unique style in the story, provide the inspiration behind Rowing Blazers’ latest collaboration with Babar.
“Some of my favorite Babar illustrations are those of Babar skiing. I’ve wanted to produce a Babar ski capsule for a long time, both creating ski and après pieces emblazoned with the illustrations, as well as recreating pieces from the books themselves, like Babar’s geometric ski jumper, matching mittens, and his red hat with the ear flaps (how were they supposed to cover his elephant ears anyway?). That’s what we’ve done in this collection, and it’s one of my favorite collections we’ve ever produced!” said Jack Carlson, Founder & CEO of Rowing Blazers.
The Rowing Blazers x Babar Fait du Ski collection consists of a cotton twill dad hat; a polar fleece hat; lambswool beanies, mittens and sweaters; French terry loopback sweats; a winter jacket; a deep-pile sherpa fleece; heavyweight rugbies; a tee shirt; a canvas bag and a nylon jacket – all made with the highest-quality materials and utmost care in Portugal and the USA. Each piece features ski-related imagery from the beloved children’s books.
Highlights from the unisex capsule include the Babar Ski Team Patch Sweater, which is a special recreation of the sweater Babar wears in the book “Babar Fait du Ski” and is made from 100% lambswool, a Windbreaker that features a Babar Fait du Ski print, rib knit cuffs and hem, and side-entry pockets, and Polar Fleece made from deep-pile sherpa fleece and designed with the Babar Fait du Ski pattern.
“We’ve seen massive success with our past Babar collections from Rowing Blazers, which is a true testament to the icon Babar has become since it was first introduced to the world 90 years ago,” said Mellany Masterson, Head of Nelvana Enterprises. “We’re excited to be partnering with Rowing Blazers once again on the new Babar Fait du Ski collection; another line that perfectly embodies the spirit and style of Babar.”
The Rowing Blazers x Babar Fait Du Ski capsule launches on Thursday, December 9, 2021 and will be available at rowingblazers.com. Prices range from U.S. $48-$398 / U.K. £40 – £390.
