In a heartening news, Rocket Licensing, the U.K. licensing agency for Dr. Seuss’ How the Grinch Stole Christmas has decided to celebrate the character’s 60th anniversary this year with an expanded licensing and promotional campaign.
Dr. Seuss’ How the Grinch Stole Christmas was a 2000 made comedy film directed by Ron Howard written by Jeffrey Price and Peter S. Seaman based on the 1957 story of the same name by Dr. Seuss. It was the first Dr. Seuss book to be adapted into a full-length feature film.
The Grinch’s birthday celebrations will start in the fourth quarter of this year and will include an anniversary logo and targeted marketing, such as in-store activities, events and press. The campaign will also be supported by the recently launched Grinch style guide.
Furthermore, Rocket Licensing has signed on a number of licensees for the celebration that include Cooneen for kids’ nightwear and underwear; Misirli for kids’ nightwear, underwear and socks as well as adult socks; BC International for kids’ nightwear and underwear; Park Agencies for adult t-shirts and knitwear; Somerbond for adult nightwear and underwear; c for footwear and slippers; Smiffy’s for dress up; Dreamtex for home textiles and Design Group International for wrap.
Additional partners across categories such as kids’ daywear, accessories, gifting, decorations, food gifting, plush, seasonal confectionery, boxed cards, activity packs, games and puzzles, stationery, tech accessories and more, will be disclosed later this year.
Says Rob Wijeratna, joint managing director, Rocket Licensing, “This is a fun, classic brand with perennial Christmas appeal proven success at retail and strong demand from the U.K. public.”
“We’re therefore really looking forward to the Grinch’s sixtieth anniversary later this year which will drive this success to even greater heights,” he concludes.
