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Reliance Entertainment’s Zapak launches ‘Little Singham’ mobile game

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Anil Ambani led-Reliance Entertainment venture Zapak has launched ‘Little Singham’ mobile game, which is inspired by the Little Singham TV Series on Discovery Kids produced by Rohit Shetty Pictures and Reliance Animation.

The game has already garnered over 3 million downloads and has clocked close to 50 million minutes and 67 million runs.

The game which is free to play on the Google Play Store is a ‘runner’ game based on the protagonist’s quest to stop the ‘Shaitan Shambala’ from escaping.

Amit Khanduja, of Zapak Games, said, “The Little Singham Mobile Game is an extension to the fun and frolics of the success the series has delivered. We are very excited about the results and the achievements of the game so far.”

Played on the streets of Mirchi Nagar it challenges the players to jump, slide, tackle and grab to get over obstacles during its endless missions. There are also rockets on your way which help you collect easy coins. Players can use coins to upgrade power-ups and run longer and score higher. The goal is to score the highest and see that no one gets ahead.

Players can participate in daily challenges and earn extra rewards with multiple missions to increase their XP multiplier. Collect Singham Tokens on the run and use them to revive when needed. Players can also connect and play with their Facebook friends and challenge them to beat your high score. The game is also optimized for tablet devices.

“Little Singham” has emerged as one of the top Indian IPs in the children’s genre on television in a very short span of time and has replicated this success hitting the top of the charts in gaming, said Uttam Pal Singh, Business Head – Discovery Kids.

In May, Discovery Kids climbs to 2nd position in kids genre. The ground-up Super Hero Indian IP Little Singham accelerated the channel increase its reach to 24 million. Significantly, the channel also garnered the 2nd highest time spend of 111 minutes per viewer in the kids’ genre in Week 17, according to the latest BARC data.

Inspired by ‘Singham’, Little Singham becomes India’s favorite animation character, targeting children in the age group of 5-11 years. Dabur Red Paste has come onboard as the title sponsor of the show. The digital rights of the show have been sold to Netflix.

Singham was a 2011 Indian action film directed by Rohit Shetty, starring Ajay Devgan in the title role alongside Kajal Aggarwal and Prakash Raj as the antagonist. Director Rohit Shetty came up with another sequel – Singham Returns in 2014, where actor Ajay Devgan reprises his role from the previous film, as well as co-producing the project, while Kareena Kapoor plays the female lead thus replacing Kajal Aggarwal.

Little Singham premiered on Discovery Kids channel starting April 21, 2018, and airs every day at 1.30 and 5.30 PM respectively.


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