Refinery29 has partnered with Inception, a virtual reality (VR) distribution platform, to launch a new virtual reality channel.
Viewers can get an immersive tour of various fashion capitals for street style stalking, beginning in Berlin and New Orleans via original series “Fashionably Bound.” The show will kick start from this week.
As per the agreement, both the companies will also work towards development of additional lifestyle content for a global audience.
Inception took to the Twitter and wrote, “We’re thrilled to be launching our partnership with @Refinery29 today! Check out the new Refinery29 channel on Inception, with some of the trendiest #Travel #360 videos out there.”
We’re thrilled to be launching our partnership with @Refinery29 today! Check out the new Refinery29 channel on Inception, with some of the trendiest #Travel #360 videos out there. #VR pic.twitter.com/gcC7wfe8bG
— Inception (@Inception_VR) March 20, 2018
According to Stone Roberts, senior vice president, global video strategy, Refinery29 is a future forward brand which prioritizes collaborative storytelling that inspires conversation through innovative narrative formats and top-tier technology.
“This partnership with Inception signals industry-wide progress in VR distribution and we’re excited to build new connections with them,” He further added. Stone Roberts, senior vice president, global video strategy, Refinery29.
Via the ‘Inception’ app, the channel is now available on platforms such as Oculus Rift, HTC Vive, Microsoft MR, Samsung Gear, Google Daydream, Sony PlayStation, iOS and Android.
Commenting on the partnership, Benny Arbel, chief executive officer, Inception said, “VR provides a new avenue for Refinery29 to reach their large vast network base of young women. We are thrilled to be partnering with Refinery29, and we’re looking forward to working together to bring their content to new platforms and communities.”
