Rainbow has announced its range of licenses the firm will be showcasing at the Licensing Expo 2018, Las Vegas, scheduled to take place from May 22-24. The licensees include 44 Cats, Winx Club, Regal Academy and Maggie & Bianca.
44 Cats is a Rainbow production in collaboration with Antoniano Bologna that follows the daily adventures of Lampo, Milady, Pilou, and Polpetta. All these cats are a part of a music band named ‘The Buffycats’. The four kittens are homeless and get shelter in a garage, transforming it in a ‘Clubhouse’.
Evergreen franchise Winx Club is currently in its 8th season. The series has grown in viewers since its launch in 2004 and now boasts a strong licensing portfolio targeting the tween audience.
Regal Academy is the hilarious, fresh and funny show that takes the familiar world of fairy tales and turns it on its head through the adventures of Rose Cinderella, a normal girl who suddenly finds herself in the world of Fairy Tales.
Maggie & Bianca brings a live-action property to the portfolio, promising new merchandise reveals at the show.
For more than 35 years, Licensing Expo has connected the world’s most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.