Rainbow, the content company has acquired a majority holding in the Iven S.p.A. group. Rainbow is renowned throughout the world for its animated and multimedia productions.
Iven was founded in 1986 by the show business agent and producer Maurizio Totti, the Oscar-winning director Gabriele Salvatores, the actor Diego Abatantuono and the actor Paolo Rossi.
A wide-ranging group, Iven includes film and television production company Colorado Film, artistic management and talent management company Moviement and recording company San Isidro Edizioni Musicali. It also has a stake in production and distribution company Gavila srl.
The combination of these two centres of Italian excellence creates a major entertainment hub whose aim will be to consolidate and build on the two companies’ combined achievements in Italy and to increase expansion abroad.
In particular, after the success of the live action teen series Maggie & Bianca Fashion Friends, Rainbow plans further investment in the live action sector and to broaden its target audience to include young adults.
Just as the 2015 acquisition of animation studio Bardel Entertainment Inc enriched Rainbow’s animation production capability, this latest agreement gives Rainbow strength and expertise in the live action market.
Rainbow’s landmarks to date include worldwide hits Winx Club, World of Winx, Maggie & Bianca Fashion Friends, Regal Academy and many others.
