PVH Corp. has tied up with Sports Products of America (SPA), a division of Adjmi Apparel Group for a range of women’s sportswear, golfwear and activewear under the Izod brand.
By way of the agreement, Sports Products of America will manufacture, sell, distribute and promote the new range which will be sold primarily in department stores, specialty stores, national chains, sporting goods stores and pure play online retailers throughout the U.S. and Canada.
“We are thrilled to cater to the female consumer with Izod sportswear, golfwear and activewear. We believe that these collections will capture the youthful, energetic, sports-inspired lifestyle positioning that the brand has been known for throughout its 80 years of history,” averred Ken Wyse, president, licensing, PVH Corp.
“Adjmi has extensive knowledge and experience in these categories and we look forward to working with them to build this business across the U.S. and
Canada, ” he added.
The Izod women’s apparel is set to launch in February next year. The initial term of the licensing agreement runs through 2020.
