ITV Studios lines up magazine activity for ‘PINY, Institute Of New York’

ITV Studios Global Entertainment, UK Licensing Agent for the animated kid’s series PINY, co-produced by Ánima Kitchent and Famosa Animation, is lining up magazine publishing activity to kick off in May 2018.

A deal with Mixit magazine, from DJ Murphy, will see six exciting features across the next 12 months starting May 2018 from branded puzzles and activities to exclusive cover mounts and collectible posters.

Specifically targeting the PINY audience of girls aged between 4-9, Mixit is a new multi-character magazine that’s toy and digital-led, and the perfect partner for a brand that is packed full of positivity and fun.

A one-off cover mount will also feature in the May issue of Cute magazine from Kennedy Publishing. Every reader will receive an exclusive PINY lockable notebook.

With its continuing success on POP in the UK, where it was already the highest-rated show for girls 4-12 just eight days after airing on the channel, PINY reached 2.5 million viewers in 2017. This publishing activity will see the brand in the hands of even more girls across the UK, spreading the show’s message that any challenge can be overcome with a blend of talent, friendship and positivity.

ITV Studios Global Entertainment is one of the world’s leading international TV distribution, home entertainment, publishing, merchandising and licensing businesses. It has offices in London, Hong Kong, Los Angeles and Sydney.

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