Well-known actress Priyanka Chopra has been appointed as the new global brand ambassador for Samsung-owned Harman International’s JBL and Harman Kardon audio brands.
In 2017, Harman became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
Chopra joins a diverse roster of Harman brand ambassadors who come from the world of music, sports and entertainment including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman; world-renowned pianist, educator and philanthropist Lang Lang; 2015-16 NBA Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng, among others.
As ambassador of these brands, Chopra will walk the red carpet at the Clive Davis Pre-GRAMMY Gala Salute to industry Icons with other luminaries as part GRAMMY celebrations.
Being a brand ambassador of Harman, Chopra will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon.
Harman is the official sound of the GRAMMYs and a recipient of three technical awards for its JBL, AKG and Lexicon brands.
