A new Powerpuff Girls Emporium has come up in London’s Soho district. The immersive pop-up experience opened yetserday and will run until Saturday, June 3.
Both kids and adults can explore the pop-up, which features a makeup and nail bar complete with a punching bag, a Powerpuff Yourself area that allows guests to customize tote bags, snake and rabbit petting, a colouring wall and a power science laboratory.
Singer and presenter Alesha Dixon unveiled the pop-up before it officially opened its doors. The shop has been designed by Cartoon Network EMEA.
The pop-up experience comes as the brand continues to expand throughout the UK. The mass-market merchandise rollout in the territory kicked off in January with a line from global master toy partner Spin Master.
The Powerpuff Girls currently airs on Cartoon Network in the UK. Rebooted last year, the series has been renewed for a second season.
Pop-up shops are proving to be popular, as Australian toyco Moose Toys recently announced a pop-up experience of its own to celebrate the launch of World Vacation, the eighth iteration of its hit Shopkins collectible line hitting New York from June 17 to 19.
