Apparel Licensing 

Poetic Brands, Activision join hands for ‘Call of Duty’ apparel collection

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Licensed apparel specialist Poetic Brands has teamed up with Activision for an apparel range inspired by its video game franchise “Call of Duty.”

The range will be distributed across the UK and Ireland.

Under the association, Poetic Brands will develop an apparel line that features iconic imagery from the game.

“Call of Duty is one of the most recognizable and popular video game brands in the world, so it is tremendously exciting to have signed this agreement,” said Elliott Matthews, executive director, Poetic Brands.

“We will be putting together a range that utilizes the game’s iconic imagery to great effect and has huge appeal to the millions of ‘Call of Duty’ fans out there,” Elliott further added.

Owned by Activision, Call of Duty is a first-person shooter video game franchise. The series began on Microsoft Windows, and later expanded to consoles and handhelds. The earlier games in the series are set primarily in World War II, but later games like Call of Duty 4: Modern Warfare are set in modern times or in futuristic settings. The most recent game, Call of Duty: WWII, was released on November 3, 2017. An upcoming title, Call of Duty: Black Ops 4, is in development and to be released in October 2018.

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