The NPD Group Inc. has come out with the UK toy market’s ten best sellers for the week ending December 9.This endeavour marked the last weekly sales data published before Christmas.
The Group is an American market research company based in Port Washington, New York.
The period of Christmas is a crucial time for retailers and toy manufacturers alike. Overall, the fortnight before Christmas accounts for 11% of annual toy sales.
The top ten bestselling toys in the UK, December 3-9, 2017 are:
- Cozmo – Anki
- Fingerlings Monkeys – Jazwares
- Laser X Two Player Laser Gaming Set – Character Options
- Kiddizoom Duo – VTech
- Furreal Friends Roarin Tyler – Hasbro
- Hatchimals Surprise Egg Pink – Spin Master
- Baby Annabell – Zapf Creations
- Kidi Superstar – VTech
- Hatchimals Glittering Garden Penguin – Spin Master
- Star Wars BB-8 – LEGO
Notably, one particular toy has dropped out of the top ten after holding the top spot during Black Friday week.
And that is the L.O.L. Big Surprise Doll. The toy came off the shelves before shoppers had even entered the countdown to Christmas. It currently ranks at number 14 as demand has outstripped supply ever since the toy launched.
Meanwhile, with sales up 32% since last year and building on a 30% increase in 2016, toy advent calendars are increasingly capturing shoppers’ imagination. PAW Patrol and LEGO have been among the favourites this year, according to NPD.
