Celebrity Collaborations 

NITI Aayog signs Sushant Singh Rajput to promote Women Entrepreneurship Platform

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The think-tank of India – NITI Aayog has announced the appointment of Bollywood actor Sushant Singh Rajput to collaborate and support NITI’s flagship initiative, the Women Entrepreneurship Platform (WEP).

The agreement was signed in the presence of Amitabh Kant, CEO, NITI Aayog; Anna Roy, Adviser (Industry), NITI Aayog and Rajput

Commenting on the association with Rajput, Amitabh Kant said, “NITI Aayog has always emphasized the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his work and as a youth icon, embodies the energetic and spirited masses shaping the country’s growth narrative today.”

As a brand ambassador of WEP, which already includes over 1,000 women entrepreneurs, Rajput will drive the mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country.

Feeling elated about the association, the actor took to the Twitter and wrote, “I’m deeply honoured and extremely delighted to associate with the incredible think tank of Indian Government NITIAayog and I hope to contribute in the transformational and incredible India.”


Rajput will also promote NITI Aayog’s digital payments campaign which looks towards transforming India into a cashless economy. The actor will endorse the WEP and encourage use of Bharat Interface for Money (BHIM) application by appearing in various videos, print and social media campaigns of NITI Aayog.

Besides, the actor will support NITI Aayog in promoting the Women Transforming India Awards 2018, the theme for which is ‘Women and Entrepreneurship’ and whose nominations are currently on.

A per the association, NITI Aayog and Rajput will work together to emphasize the government’s commitment towards building an inclusive, digitally-empowered, entrepreneurial India.

Besides, Rajput and Varun Mathur, through their recently launched company Innsaei Ventures, will set aside an amount of Rs 20 crore to be invested in start-ups established by women entrepreneurs. The new venture aims to bring significant socio-economic and developmental transformations through creation and massification of intellectual property powered by emerging technologies.

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