NIKE X SPACE JAM collection launched
Fans now have the option to immerse themselves into the world of Looney Tunes. The highlight of the collection is the funky bright colors and characters.
Producer Maverick Carter spoke candidly about his expectations he said,” I hope the audience feels a sense of joy, and not just in watching LeBron James and the Looney Tunes team up in a spectacularly imaginative cartoon universe. But they get the feeling that they’ve been on a journey with the characters, following the ups and downs of the cast, culminating in a fun, cinematic finale that playfully stands the test of time. A unique power that Nike has within the film, on display is their commemorative footwear and apparel collections, tapping into a special mix of inspirations brought by sport: a sense of fun is integral in finding your potential because potential is all about possibility.”
The footwear familiarizes a new generation of followers to the world of Looney Tunes, featuring colorways and graphic treatments that resonate with different characters. For the court, a three-style series of the LeBron 18 Low in adult and kids sizes uses a split color design to call out some of the most memorable faceoffs in the franchise’s history, including Bugs vs. Marvin the Martian, Tweety Bird vs. Sylvester, and Road Runner vs. Wile. E. Coyote. Toddler sizes include versions of the Air Force 1, featuring a host of characters (don’t worry, there are adult sizes too), and a Bugs LeBron 18.
As seen in the film, the new LeBron 19 boasts a double-chambered Air Max unit in the heel, for the reliable underfoot ride it also features a Zoom Air Forefoot unit. According to Nike Basketball footwear designer Jason Petrie, the new platform was inspired by the futuristic magic behind the movie.
Petrie stated, “In designing the LeBron 19, we were definitely guided by what was happening in the film. We wanted to give LeBron a brand-new feeling that was synonymous with an otherworldly, space-age kind of look.”
On the apparel, Nike and LeBron-branded Dri-FIT uniforms are made from Durasheen fabric with an engineered print and stitched-down twill logos featuring the two all-star teams: the Tune Squad and the Goon Squad. The Tune Squad varsity jacket incorporates the same premium letter stitching across the chest, while a vibrant, all-over orange print lines the inside.