Nickelodeon has partnered with Stadium Status Group to develop new consumer products inspired by its portfolio of children’s programming, according to a report in the Global License.
As per the collaboration, Stadium Status Group will develop a variety of projects including celebrity integrations, streetwear collections and high-fashion collaborations.
“Nickelodeon’s relationship with Mel and Doug from Stadium Status Group over the years has led to fantastic collaborations and products for the fans of our brand. Stadium Status has their finger on the pulse of pop culture and through our partnership with them, we’re looking forward to pairing our iconic characters with some of the most buzz-worthy brands and designers,” said Jose L. Castro, senior vice president, fashion & lifestyle licensing, specialty retail and global fashion collaborations, Nickelodeon.
Previously, Nickelodeon and Stadium Status Group have paired for SpongeBob themed products from Moschino, Rugrats and SpongeBob streetwear with Kith, slime themed apparel from Jeremy Scott among others.