The Happy News is going from the newsstand to the high street with a series of new deals signed by DRi Licensing.
The magazine which features uplifting, fun and quirky messages with unique hand-drawn illustrations and striking contemporary colour palette is coming to the world of gifting thanks to a new partnership with Widdop.
The range will launch with mugs, photo frames, candles, jewellery and bags all featuring artist Emily Coxhead’s fresh and distinctive style.
The Happy News is already published in greetings cards by Pigment Productions and is a Henries finalist this year for Best Contemporary Words or Sentiments range.
Pigment’s extensive greeting card range which is enjoying huge success at retail features more than 100 designs covering everyday plus all the main relations and occasions.
Elsewhere, Portico and Blueprint Collections have signed up to produce stationery for the brand.
Moonpig has also partnered with The Happy News and Penguin Random House will publish a creative journal ‘Make Someone Happy’ which will hit stores in the spring.
