The National Basketball Association has announced a multi-year merchandising partnership with Suditi Industries Ltd to launch a range of NBA fanwear apparel in India.The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.
NBA fanwear apparel will be available in department stores nationwide, including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store in India – and Myntra.
“As our fanbase continues to grow exponentially, we have see
n a rising demand for NBA merchandise beyond our core oncourt products from Nike and Spalding,” said Siddharth Chury, NBA India Associate Vice President of Global Partnerships.
“The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them,” said Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd. “Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”
