Nazara Technologies Limited, a leading mobile game company, announced a minority investment in InstaSportz Consultancy, a Bangalore based VR gaming company.
With this move, Nazara proposes to enter the offline gaming space to offer interactive entertainment via VR lounges in Tier 1 and 2 cities across India.
Instasportz is an established startup in offline VR gaming space with the vision of making millions of Indians experience the latest innovations in VR gaming through their state-of-the-art VR gaming kiosks called Instazones. InstaSportz has partnered with India’s leading multiplex chain Carnival cinemas to set up VR zones/Instazones at their theatres, offering customers a never before experience
Instazone is a VR lounge that requires under 100 sq ft of space and is set up at premium spots inside malls, multiplexes which offer customers a world-class experience at an affordable price point.
According to the Founders of InstaSportz, Bigith Nambiar, and KR Rahul, “We aim to own the largest network of VR lounges across India and other emerging markets globally. We believe that Nazara, with its presence in 61 countries as on September 30, 2018, across emerging markets will help us in expanding our presence through strategic local partnerships.”
Instasportz is currently present in Kota, City Mall Ludhiana, Silver Arc Mall, Calicut, HiLite Mall, Bangalore, Xtreme Sports Bar, Bangalore and many more are in the pipeline. They intend to be live in over 100 towns in the coming years.
With gaming becoming mainstream in India and other emerging markets in Asia, Africa, and the Middle East, Manish Agarwal, CEO of Nazara Technologies said “At Nazara, we wish to offer interactive entertainment that blends sports, virtual reality, and arcade gaming thus offering an immersive gaming experience across all age groups. With this investment in Instasportz, we are pushing ourselves to offer gaming lead entertainment to the gamers across various touch points and aim to give them a chance to experience the Virtual Reality games at the Instazones and continue the thrill of gaming on their mobile phones once they head back home.”
With Nazara’s investment in InstaSportz, Nazara seeks to strengthen its portfolio of offerings in the virtual interactive sports genre in India and other emerging markets. The InstaSportz acquisition comes after Nazara’s investments in MasterMind Sports, Moong Labs, HalaPlay, CrimzonCode and more recently, Nazara has extended its operations in Kenya a local Kenya based company to tap the real money gaming market.
Instasportz which was set up in 2016, is a pioneer in technology backed by the sports entertainment industry.
