Myntra, the FlipKart owned fashion and lifestyle e-tailer has reportedly entered into a partnership with pop-sensation Justin Bieber to unveil a co-branded fashion label.
Myntra has been mailing a survey to men between 15 and 35 years of age to know about their opinion about popular male musicians.
At present Myntra has seemingly already signed the deal with Bieber, it will be interesting to see the public reaction.
The email prompts users to take a survey and asks them about their musical preferences, and about how they feel about the fashion choices of some of the leading names in global. The names include rapper Eminem, hip-hop star Drake, UK pop singer Ed Sheeran, DJ Calvin Harris, hip-hop legend Jay-Z, former One Direction member Harry Styles and more.
According to a Beebom report, the campaign is aimed at millennial men for the most part, and is only seeking the opinion of males aged between 15 and 35. Named ‘JB Survey’, it ends the moment you pick female as your gender, or pick ‘Less than 15’ or ‘Above 35’ as your age group.
Justin Bieber’s first ever concert in India was one of the most-hyped event last year. As many as 56,000 people who crammed into Mumbai’s DY Patil Stadium for the Purpose tour left disappointed.
The fashion collaboration with Bieber is sure to catch the eye of the global media.
