Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune.
As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatable and popcorn buckets, NBA posters and NBA jersey wall displays. Inox will also host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players.
“This partnership with the NBA adds a global touch to our brand offering and a new dimension to Inox, and we invite our patrons across the country to come forward and experience the NBA for themselves,” said Alok Tandon, CEO, Inox Leisure.
Diane Gotua, VP – global business operations at NBA added, “This is an ideal way for us to generate awareness and engagement for the NBA at a large scale and reach new and existing fans alike across the country.”