Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL
There’s a new dawn set on India’s cricket.
The recent sight of the Under-19 women’s team storming the pitch waving the tricolour, grabbing the first World Cup for India’s women’s cricket team – has warmed our hearts. However, only a handful of brands like Blissclub, Aditya Birla Capital, and Boost celebrated their victory.
In the last two-three years, there have been massive strides towards equality in sports. Last year, in yet another historic move, the Board of Control for Cricket in India (BCCI) had announced equal match fees for its centrally-contracted women and men players in a bid to tackle gender discrimination. In October 2022, BCCI announced the launch of Women’s Indian Premier League (WIPL).
With Indian women cricketers getting equal pay & women’s IPL gaining momentum, from brands, advertisers, It would be interesting to see the merchandising deals.
Today, Mumbai Indians today unveiled the official playing kit their women teams will be donning for the upcoming inaugural season of WPL. Designed by Monisha Jaisingh, the iconic MI Blue & Gold colour scheme, gets a dash of coral, inspired by the remarkable coastline of Mumbai, the spectacular sunset and the powerful energy from the rays of the sun.
Watch the Jersey unveiling here:
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WIPL is already attracting premier stakeholders. As per BCCI, the recent auction of five WIPL teams – Delhi, Mumbai, Bengaluru, Ahmedabad, and Lucknow generated Rs 46.7 billion, which means that each team was sold for around Rs 9.3 billion on average.
| Leagues and bidders | Winning bids (In Rs) |
| Ahmedabad – Adani | 1289 Crore |
| Mumbai – Reliance | 912 Crore |
| Bangalore – Diageo | 901 Crore |
| Lucknow – Capri Global | 757 Crore |
| Delhi – DC Franchise | 810 crore |
The media rights of the inaugural league has been bagged by Viacom18 for Rs 951 crore for the period – 2023 to 2027. So, every ball will carry almost Rs 3 lakhs of broadcast value on it.
These aggressive bids reaffirm stakeholders’ faith in the future of women in sports. The WIPL will start from March 3, 2023 onwards.
