HomeBrand & LifestyleCollaborationsMountain Dew inks with Immortals, to sponsor eSports team

Mountain Dew inks with Immortals, to sponsor eSports team

April 18, 2018

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PepsiCo. North America has signed an agreement with Immortals. With this association, Mountain Dew become the group’s first-ever official beverage sponsor for the global eSports organization.

Mountain Dew and Immortals are planning a series of digital and live beginnings including original programming on Mountain Dew’s Twitch channel. Moreover, they are also seeking integration of Immortal’s players into Mountain Dew-branded eSports events including “Dew Tour” and “Mountain Dew League.”

As per a report in Global License, Mountain Dew, Immortals and Lionsgate will work together on a series of content initiatives and properties including a pilot for an unscripted eSports series inspired by Immortals and its players.

Immortals’ “Super Smash Bros.” players Dajuan “Shroomed” McDaniel and Jason “ANTi” Bates, and “Dota 2” player Yong-min “Febby” Kim will stream live on the Mountain Dew Twitch channel starting April 19.

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