Moose Toys has associated with several new licensing partners to develop new merchandise and events based on the Shopkins toy brand.
“The Shopkins brand has always been known for innovation and we look for the same characteristics in our licensed partners,” says Paul Solomon, co-chief executive officer, Moose Toys. “These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favorite brand combined with their favorite products!”
New partnerships for the brand include Skechers and Build-A-Bear Workshop. These two will respectively offer a range of branded shoes and themed plush toys and accessories.
Going ahead, in September, licensee Koba will make its entry into a live theatre production. Additionally, for the first time in theaters, fans will be able experience the Shopkins and Shoppies characters come to life.
In fall 2017, Moose Toys will find itself deeper into the world of Happyville with a host of Happy Places licensed homewares and soft goods. These will be available throughout the U.S. market.
The new partnerships will also add to the brand’s existing portfolio that boasts of licensees like Crayola, Scholastic and Thermos, among many others.
