Monster Entertainment has inked an agency representation agreement with Team Entertainment for its pre-school property The Day Harry Met…? in Italy.
Under the influence of the agreement, Team Entertainment will build a consumer products programme around the property throughout Italy.
“We are delighted to work on this brand and make it a successful one for the preschoolers,” said Maria Romanelli, chief executive officer, Team Entertainment. “We feel it has great potential with its animation treatment along with both its educational and humorous content that will fit into numerous product categories in Italy and beyond. These areas include publishing, toys, back-to-school and apparel.”
Very recently, Monster Entertainment had signed a publishing deal that will see The O’Brien Press release a series of picture books based on the show’s format in the U.K. and Eire. The books will be available later in the year.
“The Day Harry Met…?” is now airing on Rai Yoyo in Italy.
