In order to attract U.K. and international visitors to London, Endemol Shine Group, London & Partners (the Mayor of London’s official promotional agency) and Pointvoucher have teamed up to design and market a new mobile game titled Play London with Mr. Bean. The game would feature Mr. Bean.
“Play London with Mr. Bean” will be a match-3 game with geo-location features that aim to familiarise visitors with the city and help them discover London’s hidden tourist gems just as Mr. Bean is throughout the game.
The game will also highlight the city’s cultural and food highlights as well as other offers that can be found throughout the city.
Additionally, players will be able to pick up vouchers, which they can then cash in for discounts in London at a number of locations around the city.
Discounts include Wi-Fi, discounts at hotels and visitor attractions and more.
Play London with Mr. Bean will launch later this year on iOS and Android devices.
