Leading jeweler Malabar Gold & Diamonds ropes in Manushi Chhillar as its brand ambassador, making it the first commercial brand endorsement deal for the Miss World 2017.
The new brand ambassador will be the face of the global campaigns and charity movements of Malabar Gold & Diamonds, which is among the top five jewellery brands in the world.
Recently, it opened 11 showrooms in six countries at the same time. The Rs 30,000 crore jewellery group is planning to expand its presence at the global level, entering more territories and opening 50 more showrooms this year. Its existing showrooms include Singapore, Malaysia, the UAE, Oman, Qatar, Bahrain, Kuwait and Saudi Arabia.
Speaking about the association, Malabar Group Chairman M P Ahammed, said, “Miss Manushi is immensely talented as we all know. First, the world was bowled over by her intelligence in the Miss World contest, where she said a mother’s job deserved the biggest salary in the world. We all know she has a big heart too. She had started her humanitarian work as a student, long before her world crown. Ms Manushi and Malabar Group thus share a common passion for making lives better”
Chhillar had made billion-plus Indians proud with her beauty and brains, and continues to win billions of hearts across the globe through her various humanitarian causes.
Hailing from a doctors’ family, she has already launched a project ‘Shakti’ to make women and girls more aware about menstrual hygiene. A poet, painter and a trained Kuchipudi dancer, she wants to be a cardiac surgeon and work for the people.
I am a proud Indian, it’s the land of celebration with all the festivals, vibrance and most importantly emotions. That is what I took to Miss World! Being associated with Malabar Gold has been wonderful, a relationship which is close to my heart, with moments that are special to every Indian. Looking forward to this strong association with Malabar” said Manushi Chillar.
21-year old Manushi was crowned Miss World 2017 in November, surpassing participants from 108 countries.
The jewellery chain runs 214 showrooms spread across nine countries, making it the largest in the country in terms of footprint and the fifth largest in the world.
