Thursday, April 25, 2024
HomeCelebrityCelebrity LicensingMichelle Obama launches inspirational merchandise line

Michelle Obama launches inspirational merchandise line

The former first lady Michelle Obama launched a 25-piece line of merchandise including an American-made line of clothes, mugs, pins, notebooks, candles and tote bags covered in her own motivational messages related to her new book.

Michelle Obama’s memoir, Becoming, had gone on sale and is already a huge hit. Her highly anticipated book chronicles the experiences that have shaped the woman she has become, inviting readers inside of her childhood on the South Side of Chicago, during her time as a young executive that juggled roles in motherhood and work, to how it felt like living and working in the White House.

Feel-good quotes include “Find your voice,” “Excellent from the start” and her infamous line, “They go low, we go high,”. Womenswear includes tees, jackets, and sweatshirts.

Check out some of the items from her collection:

In designing the collection, Obama was inspired by Kailua Blue, which was first featured on the White House’s official Obama State China and the natural tones from the White House Kitchen Garden.

The full collection will be sold at all tour stops and at Additionally, all of the net proceeds will be donated to Global Girls Alliance projects to support female education initiatives throughout the world.


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