Merchandise Licensing 

Media I.M.’s ‘Sunny Bunnies’ to premiere in Canada, to launch merchandise

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Media I.M. Incorporated, the London-based content distribution company that specializes in premium animation and family entertainment has broken a new territory for its hit Belarus pre-school animation ‘Sunny Bunnies’ which is now on air in more than 160 other territories.

Canadian Kids giant DHX Television has picked up the first two seasons of the show, which is set to launch this July on it’s French and English-language preschool networks, Family Jr. and Télémagino.

The deal supports the launch of Sunny Bunnies toys in Canada in Fall 2018. The products have been developed by Funrise Toys, Media IM’s master toys partner for North America, Australia, and New Zealand, with toy launch supported by major retailers in the territories.

In South America, both the first and second seasons of the show, are headed to Brazil through an exclusive Pay TV deal with GloboSat’s kid’s channel Gloobinho.

Sunny Bunnies is currently available in Brazil via its YouTube channel and on the PlayKids SVOD app both of which are performing well. This led to further licensing news with a new exclusive representation deal with Vertical Licensing in Brazil. Under the deal, Vertical, which counts Playstation, Garfield and The Smurfs amongst its brands will represent Sunny Bunnies across all key L&M product categories, aiming to launch toys, book and other products throughout 2019.

Alexandre Volpi, CEO of Vertical Licensing said, “With Sunny Bunnie’s comprehensive presence across TV and digital platforms, we’re already at a great advantage. The content is amazing and I am sure the characters will be loved by Brazilian children.”

Media I.M. co-founder Irina Nazarenko said, “In the two years since its launch, Sunny Bunnies now has a global reach of over 160 territories with licensing deals in the US, Europe, and Latin America with the rollout of the first ever merchandise in late 2018.”

The Sunny Bunnies are five beaming balls that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the cheeky creatures bring their fun and games to a different location — a circus, a sports stadium, a park, embarking on mischievous adventures and spreading laughter and happiness.

Media I.M. is active in pre-sales and identifying co-production and product licensing partners for its animation brands, which include Sunny Bunnies, Robodz, The Bubbles, Rosa and Dara and Their Great Adventures and Flying Animals.

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