French lifestyle brand Marie Claire has entered into the beauty and wellness sector in India with the launch of Marie Claire Salon, Wellness and Academy. The brand officially forayed in India with an extravagant fashion parade that saw full attendance from celebrities, business personalities and social glitterati.
Announcing the launch, Roberto Bre, CEO, Private Collection & Co. (Marie Claire Paris) said, “We are extremely delighted to announce Marie Claire Salon & Wellness in India. For generations Marie Claire brand has captivated women with its smart, trend setter, stylish and great appetite for life. This philosophy of Marie Claire will be reflected in the Marie Claire Salon & Wellness, thus taking the engagement with our clients in India to the next level. We will proactively respond to the demands of this market by deliver wonderful experiences consistently”.
Marie Claire spans 28 markets, engages and connects with more than 90 million women around the world. Mumbai-based B2C Network is the exclusive licensee of Marie Claire Salon & Wellness as well as IIWA in India. The deal was mediated by Bradford License India and is also the exclusive representative of Marie Claire in India.
“We are proud to become the exclusive licensee of Marie Claire Salon & Wellness as well as IIWA in India. Marie Claire aims to have 20 unisex salons in next 3 years with focus primarily on engaging clients by offering them high quality services in an international ambience at affordable prices. All salons and academies in India will be Franchisee owned. We will soon appoint master franchisees across various regions,” said Vandana Bhardwaj, Director, Marie Claire Salon & Wellness India.
The brand would initially focus on major metros, Tier 1, Tier 2 cities before expanding its footprint to smaller towns. All the salons will be established in high street zones and premium retail hubs drawing huge footfalls.
Chitra S. Johri, Director, Bradford License India said, “We have extended Marie Claire brand in fashion and lifestyle space in various product categories, creating great affiliation for the brand among the consumers. And with growing inclination of beauty and wellness industry towards fashion brands, Marie Claire Salon, Wellness and Academy becomes the strategic logical extension under hybrid format. B2C Network is surely the right contender for this category, given the amount of experience it holds in this industry segment. Bradford is extremely confident of this venture and will closely support the licensee in deriving the desired growth.”
With changing lifestyle and trends, the organized beauty salon market in India has immensely matured and seen exponential growth over the last decade.
The Indian Salon industry stands at a staggering USD 2 billion mark and is expected to touch USD 3.5 billion by this year. Glancing at the high growth pattern, private equity investors are eyeing the salon business and this has proven to be the key funding source for the salon industry’s growth.
Currently, India comprises of 25 per cent organized salon market, which will increase its share to 30 per cent. The backbone of the organized salon industry is an aggressive expansion of franchisees across the nation. The Indian Salon franchise ecosystem today has a support of over 5000 franchisees. Franchise salons will stand to cover 25 per cent of the overall organized industry and will grow to be more than USD 1 billion.
The beauty and wellness industry has gained a lot of momentum in the last decade.
A study jointly conducted by industry body, Federation of Indian Chambers of Commerce and Industry (FICCI) and global consulting firm Price waterhouse Coopers (PwC) revealed that India’s wellness industry is poised to touch Rs 1,50,000 crore in 2018, with a compounded annual growth rate of 15-17 per cent. Of the entire wellness industry, beauty care would continue to dominate with almost 50 per cent (about Rs 74,000 crore), followed by alternate therapy (about Rs 32,000 crore) and health and wellness food and beverages at about Rs 44,000 crore.
