Major League Soccer has partnered with Columbia Sportswear for a new line of co-branded outerwear and apparel collection.
Speaking on the association, Maribeth Towers, senior vice president, consumer products, MLS said, “We are thrilled to collaborate with Columbia to ensure that the weather will never stand in the way of our fans’ ability to support their teams. As our legions of fans continue to grow, we are excited to work with Columbia to offer them some of the best technical outdoor gear available.”
As per the agreement, the partnership will cover all 23 MLS soccer teams across the United States and Canada. The new line will roll out in the coming weeks.
The new clothing collection will feature men, women and children outerwear and apparel including Columbia’s outdry extreme, omni-freeze zero and omni-shade sun deflector.
The association will also extend Columbia’s outdoor clothing options to soccer fans for the first time.
According to Joe Boyle, brand president, Columbia, Major League Soccer is expanding rapidly, fueled by some of the most passionate fans in all of sport.
“That excitement, combined with the longest schedule of the major North America pro leagues, provides a unique opportunity for Columbia. Whether an early season Timbers match during a Portland downpour or a mid-summer contest in sweltering Orlando, these products are designed to keep these incredible fans comfortable in all conditions,” Joe added.
