Lifestyle brand Chufy celebrates Japanese art and culture through inspired womenswear.
Graphic designer and creative director Sophia Sanchez de Betak has teamed up with The Luxury Collection Hotels & Resorts (Marriot International subsidiary) for an exclusive ready-to-wear 36-piece capsule collection.
“I fell in love with the culture of Japan when I visited for the first time five years ago, and so I was thrilled to explore the destination with The Luxury Collection upon my return as their hotels are such unique and cherished expressions of their locations,” said Sofía Sanchez de Betak.
The line will include sleepwear, accessories, silks and a bright color palette. All the designs were inspired by the modernity and tradition Betak observed while traveling in Japan.
“Both the Prince Gallery in Tokyo and Suiran in Kyoto had beautiful kimonos waiting for me in my room upon arrival, and I ended up wearing each lovely garment throughout my travels,” added Sofía.
The collection features ready-to-wear, sleepwear, and accessories, and infuses rich silks in a vivid color palette of playful yellow, vibrant orange and persimmon, mixed with deep midnight blue and dusty rose. Iconic Japanese motifs, such as cherry blossoms, Koinobori fish, and dragons, are emblazoned across the back of the kimono version of a bomber jacket or in the playful patterns of kimono robes.
Sofia’s bold and colorful designs are influenced by the vintage Japanese fabrics and antique matchboxes she collected during her travels across Japan. Much like the interior design of The Luxury Collection’s hotels in Japan, the collection reflects a contemporary flair juxtaposed with traditional touches.
“With an adventurous spirit, a gift for storytelling and keen eye for design, Sofía is the true embodiment of a Luxury Collection Global Explorer,” said Anthony Ingham, Global Brand Leader, The Luxury Collection and W Hotels Worldwide.
Standout pieces from the collection include a luxurious silk kimono dress in ethereal pink with white silhouettes of Japanese cherry blossoms, a sleek ivory Nibushiki bomber jacket embroidered with dragons and Hokusai-inspired waves, and an imaginative “Trippin” Kimono with vibrant colors and Japanese icons throughout.
Ranging from USD 369 to USD 2,500, the CHUFY x The Luxury Collection is now available online at LuxuryCollectionStore.com and on the online portal, as well as select high-end retailers in extra-small to extra-large sizes.
