As per its appointment, Little Dot Studios will manage and expand the YouTube strategy of FremantleMedia Kids & Family.
The appointment will see the studio grow channel viewers and subscribers for Fremantle’s TV series including Tree Fu Tom, Kate & Mim-Mim and Danger Mouse
Moreover, the firm will also be responsible for promoting new digital channels for the likes of Monsuno, Grojband, Ella the Elephant and a new family classics channel, Flashback TV.
“We are delighted to be partnering with Little Dot Studios, they have a wealth of expertise and ideas to help us maximise the digital reach of some of our top shows on YouTube, whether it’s children watching our engaging stand out current titles or adults and families catching up on their favourite shows of yesteryear,” said Tessa Moore, SVP of global brand management at Fremantle Kids & Family.
Little Dot Studios will also manage and expand Fremantle’s presence on YouTube, create target playlists for fans, uploading content and maximize opportunities for promotion.
