King Features, the exclusive worldwide licensing agent for Fleischer Studios, has partnered with lingerie brand Undiz for a collection of underwear.
The designs were inspired by Betty Boop, a fashion icon of the modern age and the original “It” girl.
Biplano Licensing brokered the transaction.
“Undiz’ flirty and unique style make them a perfect fit for Betty Boop, who has personified those qualities for decades,” said Carla Silva, VP, and GM, Global Head of Licensing for King Features.
The Betty Boop-inspired collection includes nightwear, swimwear, and underwear for women featuring playful designs that celebrate the character’s image and legacy.
Undiz is an innovative lingerie brand for women and men that take a daring and fun approach to underwear.
Born during a time when cartoons starring self-reliant female characters were rare, Betty Boop continues to sing and sashay past rules and conventions, enduring as a rebellious, mischievous pop-culture icon. Her style transformation into “Modern Classic Betty” began when Pantone paid tribute to the icon by developing her signature shade —“Betty Boop Red”—which inspired apparel designed by Zac Posen and lipstick from MAC Cosmetics.
Betty’s refreshing and expressive new look spurred original poses, outfits and fashion collaborations that are celebrated by Millennials as well as Betty’s legions of long-time fans.
Besides the latest collaborations, other recent associations include fashion and beauty heavyweights such as Yves Saint Laurent, Moschino, Lazy Oaf and A Bathing Ape, as well as Jean Paul Gaultier, Supreme New York, Lancome among others.
The Undiz x Betty Boop collection is available on the official portal of Undiz and all Undiz locations across Europe.