The Licensing conference that was organised by Licensing Corner at CBME INDIA on 11th April turned out to be a great success.
Earlier during the day, stall-by-stall information was passed on giving people information about the conference. Hearing about the same, a lot of people managing the stalls looked enthusiastic to attend the meet.
Held between 3 to 6pm, the conference hall was full with enthusiasts who eagerly wanted to know all about the licensing world today.
The main topic of the conference was information about the Indian IP laws that was presented in a theatrical way by Safir Anand in ‘Scary Tales to Fairy Tales’.
This was followed by a panel discussion in which industry leaders discussed on ‘Licensors expectations from Licensees in India.
Eminent people who took part in the panel discussion were Ishmeet Singh – Country Head, Mattel Toys India, Rajiv Chilaka – Founder & CEO, GreenGold Animation Pvt Ltd.Studio (Chota Bheem), Rohit Sobti – Co-Founder & CEO – Brand Monk Licensing LLP and Vishal Khanna – CMO – Midas International.
The discussions provided the insights into how manufacturers can evaluate the properties & products they can create to foster their business with due consideration of what the licensor is expecting from them.
The panelists also talked on how does a licensee evaluate properties, the parameter utilized by licensors to evaluate licensees, negotiating a licensing agreement and retail & distribution exposure. The entire proceeding was moderated by Rutika Malaviya, editor-in-chief – Licensing Corner.
All in all, the conference was very successful. Coming out of the conference hall, an attendee was all praise about the conference. Thanks to Licensing Corner for passing out a lot of know-how about the licensing industry, he said. The attendee later confided that it was her good luck that she attended the conference because she got a sea lot of information.
