License Global, the premier publication and leading source of news and trends for the global consumer products and licensing industry, has released its annual Top 150 Global Licensors report, which brings together financial information from the world’s most powerful brands.
The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by Meredith and PVH Corporation, according to the report.
The Top 5 Global Licensors, according the 2018 Top 150 Global Licensors report are:
- The Walt Disney Company – $53B
- Meredith Corporation – $23.2B
- PVH Corp. – $18B
- Universal Brand Development – $7.3B
- Hasbro – $7.1B
Disney’s portfolio of properties includes Star Wars, classic characters such as Mickey Mouse and Minnie, Pixar films such as Cars 3, gaming titles among others.
Several new companies are also welcomed to the list including Crayola, Alpha Group, The Astrid Lindgren Company, The Emoji Company, Golden West Food Group, Games Workshop, Hachette Filipacchi Presse, IMPS (International Merchandising, Promotions & Services), Motorola, Shanghai Skynet, Talpa Global and ZAG.
“The annual Top 150 Global Licensors report is an excellent temperature gauge on the global brand licensing industry and provides a snapshot of retail’s impact on the whole. There’s a lot of movement in the world of brands – companies are consolidating, retail is rapidly changing, and consumers are reacting with their wallets, which you can see in many of the trends reflected in this report. Bringing such a wealth of information together in one place is a powerful piece of insight,” said Amanda Cioletti, content director, License Global.
License Global is part of UBM, the largest pure-play B2B events organizer, and its global licensing group, which includes Licensing Expo and Brand Licensing Europe.
Several of the top licensors will be exhibiting at Licensing Expo 2018, which will take place during May 22–24, 2018 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
[…] The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by Meredith and PVH Corporation in 2018, according to the annual Top 150 Global Licensors report. […]
[…] The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by Meredith and PVH Corporation in 2018, according to the annual Top 150 Global Licensors report. […]