Leading character and entertainment brands from all facets of the licensing industry including television, film, online, gaming and music, will assemble at the Licensing Expo from May 23 to 25.
Produced by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the annual trade show brings together the largest audience of brand owners, licensees and retailers in the world.
Jessica Blue, Senior Vice President, Licensing, UBM said, “Entertainment brands and characters have been launched and showcased at Licensing Expo for over 35 years. Licensed products in this category capture $113.2 billion in global retail sales annually and this is where many of those products are conceptualized.”
As the longest-running licensing trade show, Licensing Expo connects more than 16,200 licensees, manufacturers and retailers with both emerging and iconic intellectual properties each year.
This year’s Expo features beloved brands and characters such as Alvin and the Chipmunks, Angry Birds, Dr. Seuss, Grumpy Cat, Hot Wheels, Masha and the Bear, Miffy, Minions, Paddington Bear, Peanuts, Peppa Pig, Power Rangers, Sesame Street, The Simpsons, The Smurfs, Sonic the Hedgehog, SpongeBob SquarePants, The Swan Princess, Trolls and The Very Hungry Caterpillar.
