Whether on-screen or off-screen, celebrities have always inspired fans (especially youngsters) with their fashion sense and these fans mimic the style of their favourite celebrity. In short, one can say that celebrities are trendsetters. So much so that fans seek inspiration from their favourite celebrities.
And that is why, movie production houses are coming out with movie merchandises as part of their promotional activity making this a way of connecting with the audience.
Ranging from apparel to video games, these film production houses release a wide range of products that appeal to a wide range of people.
Go through the under listed posts and see if you can add more.
Bajrangi Bhaijaan Pendant
One must admit that Salman Khan grabs the most attention and becomes a talk of the town whenever his film hits the large screen.
Be it his rockstar aviators from Dabangg or his trademark silver bracelet, his style has been copied and admired by his numerous fans.
And just last year, the makers of Bajrangi Bhaijaan decided to include Salman’s club-shaped pendant as part of the movie’s official merchandise. And, believe it or not, his fans went helter skelter to grab a similar stylish pendant.
Chennai Express sarees
Ask any lady and she will say that she liked the 6-yards of beautiful fabric with a solid golden zari border beautifully drapped on Meenama (Deepika Padukone) in Chennai Expresss.
Popular saree house Palam Silk not only sponsored the sarees but it even organised contests related to the movie. Some exquisite sarees were also for sale in their showroom.
The Heroine apparel
It is another story that Kareena Kapoor‘s ambitious project Heroine bombed at the box-office but her style was definitely a huge hit.
Apparel brand Jealous 21, teamed up with the makers of the film to create some of the stunning dresses inspired by Kareena’s glamorous lifestyle. They even tied up with online websites that allowed customers to pre-order some executive dresses.
Krrish Action-figure
India’s first superhero franchise, Krrish, raked in on the success of first two films, to create action-figurines!
The action figure, modeled on its lead character Krrish played by Hrithik Roshan turned out to be a big hit among children. Not just that, the Krrish 3 collection also included toys, apparel and publishing material as part of its merchandise line.
Ek Villain-black hoodies
The makers of this film had a simple marketing plan: selling the solid black apparel that marked the identity of the antagonist aka Ritesh Deshmukh.
Black hoodies and yellow smiley badges became a rage after this! And interested fans ran from store to store seeking their favourite black apparel.
