Kenneth Cole Productions has partnered a four-year global distribution agreement with manufacturer GBG Europe footwear and accessories for the EMEA region, as per a report in the Global Licensing.
EMEA is a designation given to a set of countries in Europe, the Middle East, and Africa for business purposes.
The footwear collection is all set to debut this fall.
Under the agreement, GBG will distribute men’s and women’s footwear and manufacture women’s handbags in select countries across the region.
Meanwhile, a new collection of women’s handbags will be manufactured and distributed under the label – Kenneth Cole New York and Reaction Kenneth Cole labels, and will launch in spring 2019.
Additionally, under the label, the agreement also gives GBG Europe Footwear and Accessories the rights to manufacture and distribute items such as briefcases, luggage, portfolios, backpacks and small leather goods.
Commenting on the association, Marc Schneider, chief executive officer, Kenneth Cole said, “We are looking forward to having a central European based partner who specializes in footwear and is able to offer best-in-class service to department stores and independent retailers in these regions. We are excited about this partnership and the growth opportunities it affords us in these categories of our business.”
The deal will focus on the men’s and women’s Kenneth Cole New York and Reaction Kenneth Cole as well as Women’s Gentle Souls brands.
The partnership will target cities such as London, Paris, Milan, and Berlin.
