Brand Licensing 

Kellogg’s teams up with Uniqlo to bring out a collection of t-shirts

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Kellogg’s has joined forces with specialty retailer Uniqlo to develop and unleash a collection of graphic t-shirts featuring Kellogg’s vintage characters.

The new men’s t-shirt collection will highlight four different brand mascots that would include Frosted Flakes’ Tony the Tiger, Froot Loops’ Toucan Sam, Coco Pops’ Coco and Sugar Smacks’ Smaxey.

The Kellogg’s-branded t-shirts will be available in Uniqlo stores and online at through August.

Uniqlo currently operates more than 1,800 stores across 19 countries.


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