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Kartik Aaryan becomes new face of Emami Fair and Handsome

After entering into the 100-crore club with its bromance movie “Sonu Ke Titu Ki Sweety”, Kartik Aryan’s popularity is soaring sky high every second day. Not only this, the actor is also becoming favourite amongst prominent brands wanting him as the brand ambassador.

Replacing Hrithik Roshan, Kartik has been roped in as the new face of Emami Fair and Handsome to endorse their range of men’s products.

The ‘Punchnama’ actor will endorse Emami’s range of men’s products and campaigns featuring the actor will be released during the ongoing Indian Premier League cricket tournament.

“We are happy to be associated with one of the most promising, upcoming stars in Bollywood, Kartik Aaryan. Being a pioneering brand, Fair and Handsome has a strong leadership position in the men’s grooming space and we are confident this association will enable the brand to strengthen its relationship with the young audience,” Mohan Goenka, Director, Emami Ltd said in a statement.

Sharing a glimpse of the new TVC, Kartik Aaryan took to the Twitter and wrote, “Jiyo Sakht Dikho Mast”.

“Kartik will be the face of Fair and Handsome Laser 12; the communication leverages the insight of how a man’s face goes through new challenges every moment and Fair and Handsome Laser 12 is the one-stop solution to every challenge,” Mohan further added.

Kartik Aaryan has replaced Hrithik Roshan as the brand ambassador. Hrithik was roped in as the ambassador in the year 2015.

FMCG major Emami Ltd, had reported net profit of Rs 60 crore (approx. $9 million) for the quarter ended March 31, 2018, with sales revenue of Rs 617 crore (approx. $92.5 million).

On the work front, Kartik Aaryan is yet to announce his next professional venture.

Emami Limited is one of the leading personal and healthcare businesses in India, with a portfolio of over 300 products.


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