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Karl Lagerfeld announces watch licensing deal with Swarovski

Karl Lagerfeld has announced a new watch licensing deal with Swarovski. The ready-to-wear brand has entrusted its watch collection to Fossil since 2011 but, from autumn/winter 2019, the Austrian crystal company will take over.

The duo has announced a joint move into watchmaking and announced multi-year licensing agreement that allows Lagerfeld’s team and the Swarovski Group to create a new collection of men’s and women’s timepieces, according to a report in the WWD.

Labeled as “accessible luxury,”, the products will blend resolute modern aesthetics with classic sensibilities. The price ranges between 99 and 250 euros.

The exquisite collection will be available at Karl Lagerfeld boutiques, the brand’s e-commerce site, and Swarovski’s Kristallwelten stores in Wattens, Innsbruck and Vienna, as well as at selected retail partners.

The line is expected to debut at the Baselworld watch and jewelry showcase in March of 2019.

“We began collaborating with Swarovski in 2016, with the licence for the Karl Lagerfeld jewellery collection, so it’s a natural step forward in our partnership”, Pier Paolo Righi, Karl Lagerfeld CEO told WWD.

Swarovski is an Austrian producer of lead glass (commonly called crystal) headquartered in Wattens, Austria. The company is split into three major industry areas: the Swarovski Crystal Business, that primarily produces lead glass jewelry and accessories; Swarovski Optik, which produces optical instruments such as telescopes and binoculars; Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Karl’s portfolio includes ready-to-wear for men and women, childrens wear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery.


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