London-based international fashion brand Karen Millen has signed an agreement with IMG to extend its licensed product range in a multi-year deal.
With the new association, Karen Millen is planning to expand its overall product offering and open new channels of distribution in partnership with licensees. IMG will target a range of product categories for Karen Millen’s licensing portfolio, which includes women’s swimwear, athleisure, lingerie, gifts, accessories and luggage, among others.
“Our partnership with IMG marks the start of a new journey for Karen Millen and our customers, which will see us translate our distinctive design and attention to detail into a wider range of fashion and lifestyle products,” said Beth Butterwick, CEO, Karen Millen.
Matthew Primack, senior vice president, IMG Licensing said, “We aim to support this expansion by creating partnerships with companies to deliver a roster of aspirational and beautifully designed consumer products to complement their existing collections that are enjoyed by so many of the brand’s fans around the world.”
Established in 1981, the fashion brand offers fashionable style pieces for women of all ages. The brand now holds more than 360 points of sale across more than 65 countries.