John Adams has tied up with BBC Worldwide to produce/manufacture and distribute the first ever official Strictly Come Dancing board game.
The final artwork of the board game is expected to be previewed in London at Toy Fair 2018 while the product will be available at retail in July 2018.
“This is a really exciting opportunity for us and we are very much looking forward to launching the game at Toy Fair 2018,” said Simon Pilkington, MD of John Adams.
“We are confident the game will become one of the must-have family board games of 2018, full national distribution for the product is already looking very positive,” he added.
Suitable for ages eight plus the game combines questions about the show, dance and general knowledge. To complete the package, the game comes with the show’s iconic glittery ball speaker.
“We are thrilled to welcome John Adams and Kinnerton to our Strictly Come Dancing portfolio,” added Henry Foulds licensing manager at BBC Worldwide. “Strictly Come Dancing is a fantastic show with millions of loyal viewers and excitement and demand for Strictly Come Dancing licensed product continues to grow, so we look forward to nurturing existing licensees and welcome further new partnerships for the brand.”
BBC Worldwide has also recently inked a deal with UK confectioner Kinnerton to make eight SKUs of seasonal chocolates for the Strictly Come Dancing brand.
