Apparel Licensing Celebrity Licensing 

Jessica Biel launches athleisure collection with Gaiam

Reading Time: 2 minutes

Golden Globe and Emmy award nominated actress, producer, and activist, Jessica Biel has debuted her first capsule collection with yoga, fitness, and wellness brand Gaiam, a division of Sequential Brands Group.

The brand revealed the collection at The One Hotel Brooklyn Bridge in New York City. The event marked the first celebrity-created line for Gaiam as part of a multi-year partnership with Biel.

It has been a pleasure working with Jessica. She has been a true collaborator; thoughtfully co-designing the capsule collection with a keen focus on the functionality of each style,” said Eddie Esses, President of Sequential’s Active Division.

During the event, Biel expressed gratitude for the partnership and shared her intention to create attainable, comfortable pieces inspired by the runway.

“I wanted something that women could feel good in whether they are doing yoga, working out or just running errands, playing with their kids or simply lounging. The idea was to create something versatile that blends fashion elements with comfort and functionality and that is accessible for every lifestyle,” said Biel

The evening celebration showcased the collection for the first time in an interactive pop-up shop where guests raved about the soft-to-the-touch luxurious fabric and the chic, simplistic design. Biel spoke candidly with guests, sharing the versatile ways to wear her favorite styles.

The collection, inspired by Jessica’s active, on-the-go lifestyle and love for yoga, fuses fashion and function featuring capris, leggings, tops and jackets in a neutral color palette of soft pinks, greys, and sand with pops of oxblood hues.

The variety of silhouettes and colors provide endless options from head-to-toe marble prints, to full monochromatic studio-to-street styles. Deep V’s, cut-outs and open-back styles offer subtle sexiness evoking feelings of comfort and confidence on and off the mat.

“We are excited to strengthen GAIAM’s 20+ year heritage dedicated to making yoga, fitness, and wellness accessible to all. We look forward to the future and continued partnership with Jessica Biel,” said Karen Murray, CEO of Sequential Brands Group.

The collection is available at Bandier, Macy’s and Bloomingdales as well as at select brick-and-mortar locations and online.

Related posts

%d bloggers like this: